In this episode, I guide you through the foundational elements of creating a content strategy for your small business. I offer practical advice and actionable steps in five key areas: mapping out your goals, identifying your target audience, choosing content types and platforms, building a content system, and determining your brand voice and visuals.

I emphasize the importance of starting with clear business goals, understanding and addressing the specific needs of your ideal customer, strategically selecting content types and platforms, establishing a repeatable content workflow, and creating a unique brand voice and visual identity. The goal is to simplify and demystify the content strategy process, making it accessible and effective for small business owners.

In this episode, I discuss my unique hero content strategy that enables me to efficiently produce content for my business throughout the year with just 48 core content ideas. While this strategy may not be suitable for every business, it's particularly effective for infopreneurs, course creators, service-based businesses, and digital entrepreneurs.

I get into the concept of content repurposing, inspired by Gary Vee's approach to creating a high volume of content daily. This involves starting with a core piece of longer-form content, such as a YouTube video, which is then repurposed into multiple smaller pieces across various social media platforms.

I also share insights into my quarterly planning sessions and how I strategically map out my core content for the next twelve weeks, ensuring the topics are broad and evergreen. These concepts help me warm up my audience prior to important sales or brand campaigns, ultimately contributing to building brand awareness and hitting my business goals.

In this episode, we discussed the effective strategy of repurposing existing content to fill up your content calendar. I highlighted three key methods: reposting, reusing, and repurposing.

When it comes to reposting, I emphasized the importance of leveraging evergreen content that remains relevant over time. I recommended identifying top-performing posts through analytics and reposting items like introduction posts or evergreen quote posts.

In terms of reusing content, I outlined how adjustments can be made to original content to ensure relevancy at the time of reposting, stressing the flexibility it offers.

Lastly, I went into the concept of repurposing, detailing how it involves creating new content by using existing content as a foundation. I emphasized its potential rewards and versatility. I provided various examples and practical applications for each method, and encouraged listeners to incorporate these tactics into their content creation processes.

If you're seeking to enhance your content creation workflow, this episode is a must-listen. Now, let's dive in to further explore these valuable concepts.

In this episode, I dive into the diverse types of content that you can post on Instagram and the specific goals associated with each type. I cover the five main post types—Instagram feed posts, carousels, reels, stories, and live videos—and how to effectively use them to market your small business.

I emphasize the importance of a well-rounded Instagram strategy that includes all post types while also playing into your strengths and understanding your audience's content consumption habits.

Throughout the episode, I share valuable insights and tips on how to optimize each post type for engagement, reach, growth, and nurturing relationships with your audience. So, let's dive into the show notes to get a deeper understanding of how to leverage each type of Instagram post to achieve your marketing goals.

Let's talk about the elephant in the room... posting frequency. And in this podcast episode, I address the common question of "how much content should I be posting as a small business owner?" I start by emphasizing the need to avoid following blanket advice on posting frequency and instead focus on creating a personalized strategy based on individual business goals and capabilities. I debunk the myth of needing to post a certain number of times per day for algorithm growth and stress the importance of consistency over quantity.

To determine the right posting frequency, I emphasize the need to align it with specific business goals. I provide examples of different posting frequencies based on different business models and goals, highlighting the importance of tailoring content to fit individual skill sets and platforms. I also stress the need to test different posting frequencies consistently for a month before making any adjustments.

Ultimately, the key takeaway is that there is no one-size-fits-all answer, and small business owners need to customize their content strategy based on their unique circumstances and goals.

In this episode, I shared my personal experiences with content creation burnout and offered three valuable tips to help you navigate and overcome this challenge. I emphasized the importance of having a strategic system in place to avoid burnout in the first place, including aligning your content with your business goals, establishing a routine or workflow, and organizing your content ideas in a systematic way.

Additionally, I discussed the significance of determining your non-negotiable content creation tasks, which are essential for maintaining consistency even during burnout. Lastly, I highlighted the power of repurposing your existing content, especially during challenging periods, to ensure that you continue to engage with your audience without succumbing to the pressures of creating new content from scratch.

In this episode, I get into the 3 specific types of content that you might create as a small business owner! I discuss how to determine the most suitable content type for your business and how to leverage your strengths, weaknesses, and customer preferences.

I break down the three primary content types - visual, written, and audio - and provide insights into the pros and cons of each. Ultimately, the goal is to highlight the importance of a well-rounded content strategy that incorporates all three types to effectively market your business.

In this episode, I discussed the art of repurposing content to maximize its reach and impact. I shared the two main reasons for repurposing content: to save time in the content creation process and to extend the life of your content by reaching new audiences.

There are three essential tools for content repurposing: Canva for repurposing content on the same platform, Later for repurposing content across multiple platforms, and AI tools like Castmagic for transforming content into new formats.

I explained how to effectively use each tool and how they can streamline the repurposing process. Additionally, I highlighted the significance of proper organization and customization to achieve the best results when repurposing content.

In this episode, I share a powerful Instagram Story strategy to boost engagement for small business owners. I break down a simple formula to create captivating Instagram Stories that drive interaction and increase views, all while repurposing existing content!

In this episode, I'll be sharing my detailed process for planning and scheduling content on a yearly, monthly, and weekly basis. I'll break down how I review my previous year's content performance, acknowledge personal and business events, plan out monthly content, and approach weekly content creation. My goal is for you to know that content planning doesn't have to be as daunting as it may seem.

In this episode, I'm diving into my game-changing content strategy for the upcoming year. From refining my repurposing process to focusing on YouTube and starting a podcast, I've got some exciting changes and goals in store.

In this episode, Amber predicts three major shifts in content creation for 2024. First, she anticipates a rise in using AI tools to assist in repurposing content, emphasizing the need for a strategic approach. Second, she forecasts a focus on written content as a response to the saturation of short-form video content, highlighting the shift in consumer preferences. Finally, she discusses the fading appeal of gimmicky video tactics, emphasizing the need to provide genuine value to the audience. With these predictions, Amber provides valuable insights for creators to adapt to the evolving content landscape.

Let's dive into the essential components of content systems and how to organize and optimize your content creation process for 2024. Throughout my 10 year career, I've honed my expertise in content creation across diverse industries, and I'm here to share my insights with you. We'll be exploring the fundamental pillars of an effective content system, including strategy, methodology, and workflow.