you know your shit, the internet just doesn't know you… yet
I help women who left traditional careers turn what they know into content, without living on their phone to do it.
Ten years of doing this, and the answer has never once been "post more." It's about building a system. Strategy, workflow, and creation working together, with AI doing the repurposing in a way that doesn't sound like AI.
I’m your type-a, virgo, content coach…
I spent too much time watching How It's Made as a kid, so I know a thing or two about reverse-engineering a process. Ten years later, that process is content. Here's what I keep hearing from women who are very good at their actual job and completely lost at this part.
It takes you 30 minutes to write one caption. You are genuinely excellent at the thing you do, but nobody warned you that talking about it online would be its own entire skill.
Your content ideas live in your notes app. And that's where amazing content ideas go to die. Let's get them out of your brain and into a system where you'll actually create the thing.
You tried AI and it sounded like AI. Yeah, because you asked it to write instead of teaching it how you sound. Repurposing with AI works, generating content slop with AI does not.
You've decided batching isn't for you. Batching got sold to you as a “batch 30 days of content” marathon, so of course you opted out. It's a custom workflow built for your life and energy levels
I’m amber, and I am a slut for workflows
I HAVE DONE IT ALL.
Pre-med major who switched to business because she hated chemistry and graduated in 3 years. Started in corporate America at 21 on a 60+ revenue-generating marketing team. Had every side hustle throughout my 20s and rarely had a day off. Became the sole marketer for a local clothing boutique and helped them expand. Started freelancing content creation and marketing services and eventually ran a boutique social media agency.
AND NOW? Well, I am just getting started.
EXPERIENCE
Real Transformation
After hanging out with me, you’ll know will know how to:
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01. CREATE STRATEGICALLY
Content creation shouldn’t just be a “thing” on your to do list. It should be a task in your business that aligns with your goals.
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02. BATCH REALISTICALLY
You can learn to batch content so you aren’t up at midnight stressing that you didn’t post on Instagram today.
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03. GET BACK TO BUSINESS
As important as content creation is, it isn’t your entire business, it’s mine. Learn to be more efficient so you can run your biz.
The Proof Is In The Results
The Proof Is In The Results
TESTIMONIALS
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"Amber has helped me achieve a worry-free content strategy and implementation... and she is hyper-organized in her software!”
She has the experience and creativity to not only help me build my audience but also have them engaging consistently with content that rings true to myself and to my business. All her processes are designed to be efficient and quite honestly, fun!
Kristen Diaz, former client
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"I feel so much more clear on what I'm posting and WHY, and a lot more confident creating content that actually links to the products I sell."
Amber's teaching style is so relatable, she gives immediate action to take in an insanely easy-to-use template you can fill out as you go, and helps you figure out how to best serve your particular audience. So excited to keep implementing Amber's strategies.
Sam LeGassick, course student
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"Amber is the REAL DEAL!! Amber knows her stuff and was able to give us examples and case studies. "
I have a group of clients who have been struggling with getting engagement or growth on Instagram, so I booked Amber to speak to them and she gave AMAZING tangible advice. She tailored her workshop to everyone's business, and her answers were much more helpful than the cookie-cutter answers you see online.
Kelly Klemmensen, speaking event
collaborations
sharing knowledge through content partnerships and speaking events
want to book me to speak?
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The focus of this presentation is to demonstrate the purpose and functionality of having a batching strategy for small business owners.
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This presentation focuses on how small business owners can create content that will grow their audience, their influence, and their businesses
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This presentation focuses on repurposing content in a strategic way so that small business owners can show up in more places without having to put in a ton of extra effort with content creation.
collaborate on content?
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My primary focus is working with SaaS brands in the content creation and/or social media space
PREVIOUS WORK: Adobe, Canva, PLANOLY, Later, Descript, and more.
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When it comes to physical products I ONLY focus on products used in the content creation space (i.e. tripod, microphone, computer or tech accessories)
PREVIOUS WORK: FlipStik and Amazon
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I am very selective with the podcasts I am interviewed for, but most often I am featured on podcasts that are centered around social media or small business.
PREVIOUS FEATURES: Social Media Marketing Podcast, Kiss My Aesthetic, Shine Online Podcast, The Business of Becoming
DOORS OPEN AGAIN IN 2024
Introducing The
content system
A content creation system that I developed as a Type-A, Virgo, retired social media agency owner for the Type-B creative entrepreneurs of the world. So you can take ONE piece of content and turn it into 15+ more. Doors are currently closed, join the waitlist below!
grab a fucking freebie
airtable content planner template
Start PLANNING and ORGANIZING your content with a system similar to the one I use in my own business that allows me to create 100s of pieces of content a month!
