EP.012 | I only need 48 content ideas for the entire year...
Podcast Summary
In this episode, I discuss my unique hero content strategy that enables me to efficiently produce content for my business throughout the year with just 48 core content ideas. While this strategy may not be suitable for every business, it's particularly effective for infopreneurs, course creators, service-based businesses, and digital entrepreneurs.
I get into the concept of content repurposing, inspired by Gary Vee's approach to creating a high volume of content daily. This involves starting with a core piece of longer-form content, such as a YouTube video, which is then repurposed into multiple smaller pieces across various social media platforms.
I also share insights into my quarterly planning sessions and how I strategically map out my core content for the next twelve weeks, ensuring the topics are broad and evergreen. These concepts help me warm up my audience prior to important sales or brand campaigns, ultimately contributing to building brand awareness and hitting my business goals.
Episode Highlights
00:00: Introduction to the hero content strategy and its application for specific business types
01:13: The evolution of the hero content strategy, inspired by Gary Vee's approach
02:56: Insights into the practical implementation of the strategy, including quarterly planning and content repurposing
05:55: Explanation of the 48 content ideas for the entire year and the flexibility of the strategy
resources + tools mentioned
If you're interested in learning more about this strategy, be sure to sign up for the waitlist for my signature program, The Content System, where I teach the full foundation and all the essentials you need to know. I'd love for you to join and be the first to know when doors open again.
How I Use a Hero Content Strategy and Need Only 48 Content Ideas for the Year
In today's digital age, content creation is essential for building our brand and connecting with our audience. As a content creator and small business owner, I have developed a powerful hero content strategy that allows me to streamline my content creation process and maximize the impact of my efforts.
My strategy revolves around the concept of focusing on 48 core content ideas for the entire year. Today, I'm excited to share with you the core foundations of my hero content strategy and how this approach can benefit infopreneurs, course creators, and other online businesses.
Understanding the Hero Content Strategy
The hero content strategy forms the backbone of my content creation approach. It's centered around the idea of creating a core piece of longer-form content, such as YouTube videos, which serves as the foundation for generating a multitude of smaller pieces of content. This approach enables me to dive deeply into a specific topic each week, providing comprehensive value to my audience while also allowing for extensive content repurposing across various platforms.
Tailoring the Strategy to Your Business
It's important to note that while the hero content strategy has been highly effective for me, it may not be suitable for every business or content creator. This strategy is particularly well-suited for infopreneurs, course creators, and online businesses with a focus on digital content. When considering this approach, it's crucial to recognize that it requires a significant investment of time, energy, and a degree of skill development. Additionally, the volume of content produced through this strategy may be overwhelming for those new to content creation.
Executing the Strategy: Core Content and Repurposing
The key to my hero content strategy lies in the creation of a core piece of content, which is then repurposed across multiple platforms. For instance, my YouTube videos serve as the central content piece, with the topic of each video becoming the focal point of my content for the week across various marketing channels. This allows me to generate around 30 pieces of content per week, catering to different social media platforms.
Strategic Planning for Consistency
To execute this strategy effectively, I engage in quarterly planning sessions where I map out the core content for the upcoming weeks. This advanced planning ensures that the topics remain broad and evergreen, allowing for seamless integration into my content calendar while maintaining relevance over time. Furthermore, I align content themes with any upcoming sales or brand campaigns to ensure a cohesive marketing approach that engages and educates my audience, leading up to specific promotional periods.
Calculating 48 Content Ideas: The Mathematics Behind the Strategy
The number 48 often raises questions regarding its significance in my content strategy. Essentially, with 52 weeks in a year, I account for approximately four weeks of flexibility, allowing for breaks, brand partnerships, or the introduction of new campaigns. Consequently, I aim for 48 content ideas, equating to one focused topic per week for 48 weeks, offering a harmonious balance between consistent delivery and adaptability.
Maintaining Flexibility and Creativity
While my hero content strategy provides a structured framework for content creation, it's important to maintain flexibility and spontaneity in social media interactions. Embracing trending topics and engaging with current events allows for authentic and dynamic content while complementing the overall content strategy.
Balancing Structure and Agility
The dynamic nature of the digital landscape demands a measured balance between structured content delivery and adaptability. By adhering to my core hero content strategy, I can remain true to my brand values and message, while also having the flexibility to respond to industry changes and platform updates swiftly.
Embracing the Hero Content Strategy for Business Growth
In navigating the ever-evolving realms of content marketing and social media, the hero content strategy has been instrumental in helping me achieve my business and marketing goals. By efficiently creating and repurposing content, I can effectively build brand awareness and engage my audience, while also safeguarding against burnout.