EP. 007 | 3 Types of Content: Which should you create as a small business owner?
Podcast Summary
In this episode, I get into the 3 specific types of content that you might create as a small business owner! I discuss how to determine the most suitable content type for your business and how to leverage your strengths, weaknesses, and customer preferences.
I break down the three primary content types - visual, written, and audio - and provide insights into the pros and cons of each. Ultimately, the goal is to highlight the importance of a well-rounded content strategy that incorporates all three types to effectively market your business.
Episode Highlight
00:00 - Introduction: I highlight the content creation options for small businesses, including social media posts, newsletters, freebies, webinars, and workshops.
00:57 - Embracing Different Content Types: I emphasize the significance of creating visual, written, and audio-based content, or a combination of the three. It's important for small business owners to recognize their strengths and weaknesses in each type of content.
02:34 - Visual Content: Visual content encompasses graphics, photos, and videos. It's essential for allowing your potential customers to get to know you as a person, business owner, or brand. I discuss the importance of identifying your preferred type of visual content and selecting platforms accordingly.
05:50 - Written Content: This type of content includes blogs, newsletters, threads, and captions. Written content can significantly impact SEO and can lead to higher conversion rates. I advise newer business owners to focus on visual content initially and gradually transition to written content as they gain more experience.
08:12 - Audio Content: Audio content offers a unique advantage in that it can be consumed passively, allowing businesses to connect with their audience in a different way. However, I stress the need for investment in equipment and honing advanced communication skills for effective content creation.
10:39 - Well-Rounded Content Strategy: While each content type has its unique benefits, a comprehensive approach involving all three types is crucial for a robust content strategy. I also introduce an advanced content system designed to assist small businesses in creating over 30 pieces of content each week.
RESOURCES + TOOLS MENTIONED
If you want to dive deeper into building a content strategy and a content system that combines all three types of content, you'll want to get on the waitlist for The Content System. The Content System is my course where I teach you my signature strategy for creating over 30+ pieces of content each and every week! Join the waitlist here!
Crafting a Content Strategy for Your Small Business: Visual, Written, and Audio Content
Today, I want to dive into the world of content creation and how to leverage visual, written, and audio content to market your small business effectively. In today’s digital age, the variety of content options can be overwhelming, from social media posts to webinars to newsletters. But fear not! I’m here to guide you on how to determine the primary type of content that suits your small business and how to maximize its potential.
Understanding the Three Types of Content
As a small business owner, you might find yourself drawn to certain types of content creation based on your strengths and preferences. In my experience, content creation boils down to three specific types: visual, written, and audio-based content, or a combination of the three. Each presents its own unique set of pros and cons, and understanding these can help you determine the best approach for your business.
Visual Content: Engaging Your Audience Through Compelling Imagery
The power of visual content in capturing the attention of your audience cannot be overstated. Whether it’s through graphics, photos, or videos, visual content provides a glimpse into your brand’s personality and values. Leveraging social media platforms such as TikTok and Instagram, visual content allows you to showcase your products, services, and brand identity in a visually appealing manner. The ease of creation and the ability to connect with your audience on a personal level make visual content a valuable tool for small business owners.
Written Content: Harnessing the Art of Storytelling and SEO
While creating compelling written content may be more challenging for some, it remains a powerful tool in digital marketing. From blogs and newsletters to social media captions, the written word has the ability to enhance your brand’s online visibility and connect with your target audience. Properly executed written content can significantly improve your search engine optimization (SEO) efforts, attracting potential customers and driving conversions. While developing strong writing skills may take time, the impact of well-crafted written content on your business should not be underestimated.
Audio Content: Engaging Your Audience in a Passive Setting
The often-overlooked realm of audio content offers a unique opportunity to connect with your audience in a more intimate and passive setting. Whether it’s through podcasts, audio blogs, or other formats, mastering audio content allows your audience to engage with your brand while multitasking or engaging in other activities. However, creating effective audio content requires investment in quality equipment and the development of advanced communication skills. While challenging, audio content offers a powerful avenue for reaching your audience in a dynamic and immersive manner.
Determining Your Content Strategy: Matching Strengths with Platforms
Understanding your strengths and preferences in content creation can inform the platforms you choose to engage with. For visual content creators, platforms like Instagram, TikTok, and LinkedIn offer the opportunity to showcase your skills and engage with your audience through captivating visuals. On the other hand, those skilled in written content may find success in blogging, newsletters, and leveraging social media platforms that prioritize longer-written captions. As for audio content, platforms like podcast hosting sites and audio-centric social media platforms provide avenues for reaching an audience seeking more immersive content experiences.
The Journey to Well-Rounded Content Creation
While you may naturally lean towards one type of content creation, a well-rounded content strategy that encompasses visual, written, and audio content is essential for maximizing your business's online presence. Starting with a primary focus and gradually expanding into different content types can help you develop a comprehensive content strategy tailored to your business needs. As you grow, consider embracing the challenge of creating all three content types to reach a broader audience and expand your brand presence.